davodd ([info]davodd) wrote,

LGBT-Inclusive Ads: Instinct - February 2008

LGBT-inclusive advertising campaigns (which depict same-sex couplehood either in images or words) among mainstream advertisers is a rare thing, indeed. This is part of my series to document companies who market a product or service meant for the general population but with an ad that targets, focuses on or includes the LGBT community.











Gaelen Gates



I (heart) Hillary
I love Hillary



Hyatt Resorts (page 5) - Full-page ad for Hyatt Resorts' featuring a male couple seated and cuddled together.

Travelocity (Page 19) - touting service's list of LGBT-friendly hotels and vacation packages
The Advocate - Nov. 20, 2007
Instinct - November 2007

Air New Zealand
Bud Light
Diet Pepsi

Washington Mutual
The Advocate - Dec. 18, 2007
American Airlines

New York Life
Paris, Las Vegas ad touting inclusiveness at the casino.
The Advocate - Jan. 29, 2008

Aetna - Male couple holding hands
INstinct - Feb. 2008
Fort Lauderdale Tourism - man on scooter has gay pride colors on his shorts, text touts inclusiveness.

Genre - May 2008
Delta Airlines - Male couple touching
Hyatt - Male couple on honeymoon

Philadelphia Tourism - touting inclusiveness
Wide Eye liquor - Male couple touching
Instinct - August 2008

Bud Light - three men, two touching
Canada Tourism - picture of male couple bicycling, text says out dancing night before.
Paris, Las Vegas Casino - two men's wedding rings on a nightstand bedside table.

2008 AIDS Ride - at the start
2008 AIDS Ride - Half Way point
2008 AIDS Ride - TJ Entertaining the crowd



Lisa Lombardi's wedding announcement

March 2008 Genre magazine
K-Y Intrigue - Male couple in bed together.

Las Vegas - Male couple in photos
July 2008 Genre Magazine
Travelocity: Gay and Lesbian inclusion in text. Photos of of men together with no women.

Sept. 2008 Instinct magazine
Avis - male couple; domestic partners mentioned in text
ON magazine - Sept. 2008

Vardy's Jewelers - Inclusive text; photo of two men's wedding bands
McCain hugging the KKK (fake)
McCain Hugging Bush - everything cropped out except for McCain and Bush's hand on his shoulder.

AP photo of the KKK - everything cropped out except for the guy in white - then he was flipped to be a mirror image.
This AP photo was flipped as a mirror image, blurred and used as the background behind their heads.
This AFP photo (or one like it) had everything cut out except the sign at the bottom. It was used at the bottom of the McKKKain photo.


 

Originally published at Davodd.com. Please leave any comments there.

Tags: lgbt

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